8 Top Features a Customer Should Look for in a Rewards App - Header

8 Top Features a Customer Should Look for in a Rewards App

With the development of smartphones, applications became the next step in revolutionizing daily transactions. In the midst of the pandemic, they have become all the more important in shopping safely and without stepping out of the house. At the same time, they are quickly becoming platforms for loyalty programs.

A loyalty or rewards program allows you to benefit from consistently doing business with certain brands. But what are the advantages of signing up for a reward program? And what should you be looking for in one? This infographic will give an overview of what rewards programs have to offer and the must-haves of a good rewards app.

8 Top Features a Customer Should Look for in a Rewards App Infographic

Why should you sign up for rewards programs?

Rewards programs may be overwhelming, especially if you're presented with a lot of choices. Here are some reasons to join a rewards program through our Robinsons rewards app.

  • To save on cash

    According to a Technology Advice study, 57.4% of consumer respondents say that their primary reason for joining a loyalty program is to save money.

    Rewards programs will usually offer benefits such as discounts, product vouchers, or other types of promos. This can even extend beyond the brand's own goods, with discounts offered on partner merchant products, allowing you to get the most bang for your buck.

  • Exclusive benefits

    For certain brands or institutions, being a member of a rewards program can entitle you to benefits that non-members have, such as exclusive use of specific facilities, advanced notice on sales, premium services such as access to priority lanes, and other perks. Having these can elevate your shopping experience, making it easier and more pleasant overall.

  • Limited offers

    As an extension of exclusive benefits, some rewards programs may even have offers that are time-gated or limited to members. Previously, these limited offers were only valid at certain branches, for in-store purchases, or during certain days of the week. In light of the "new normal," rewards apps can limit the offers to users registered on their platform instead.

  • Earning and receiving incentives

    In the same Technology Advice study, 37.5% of respondents are motivated to join a loyalty program to receive rewards. Generally, these programs give buyers points or incentives with each purchase. Later on, the accumulated total can be exchanged for certain rewards like discounts, gift certificates, or even products and services.

  • Convenience—if an app is available

    Rewards programs come in many different forms: old-school stamp or sticker cards, electronic membership cards, and, now, smartphone apps. The best thing that rewards apps have over their traditional counterparts is convenience.

    Forgetting to bring your stamp card or membership card may forfeit your perks at the register. With smartphones being a part of nearly everyone's daily lives, an app can easily be accessed when you need it. A rewards app is also compatible with online purchases, making it easier to reap the benefits.

  • Relevant and meaningful content

    Some brands distribute relevant and meaningful content to their roster of registered members. Important announcements and new offers or deals can reach you in a timely manner if you join a rewards program.

    Marketing materials trying to sell products aren't the only thing you can expect from being on the member mailing list. Tutorials, product inspiration, tips and tricks for maximizing product use, and others add value to your experience without the need to purchase.

What features should you look for in a rewards app?

With the advantages apps have to offer, the following are key features your rewards mobile app should have:

  • Availability across operating systems

    With the many types of smartphones in the market, having an app that can work on any of them gives you more flexibility. Check to see if the app can be downloaded through the Google Play Store or Apple App Store, or Huawei App Gallery.

  • Seamless sign-up process

    One thing that can turn off customers from signing up with a rewards app is a complicated sign-up process. Usually, apps will ask for a valid email address and mobile number to link to your account. Other apps may let you sign up using your Facebook or other social media accounts.

    In this regard, you may need to input additional information for the app's record. Good apps should have instructions that are clear and easy to follow.

  • Security features

    Given that you will be sharing personal information through the app, it's vital to take note of its security features, too.

    Are accounts required to have strong passwords? If you will be making transactions through the app, what kind of payment system is being used? How is your information going to be used? What kind of permissions does the app need on your phone, and for what purpose? The answers to these questions should help you gauge how safe the app is.

  • Ecommerce functionality

    Since the rewards app is intended to work alongside your purchases, it needs to be ready for processing ecommerce transactions, too. These functionalities should be safe, secure, and easy to use. Otherwise, earning rewards can become more trouble than they're worth.

    If third-party providers handle these functions, do your research and validate how reliable and trustworthy they are.

  • Tracker for rewards or points

    It can be not easy to keep track of the rewards or points you earn with every transaction. A good rewards app should be able to let you manage your account, as well as the last rewards you have redeemed. This will help you get a better picture of how near or closer you are to reaching your rewards goals.

  • Friction-free redemption and validation

    Claiming rewards is one of the biggest goals for members of loyalty programs. When using the rewards app, you should be able to redeem any saved-up points or rewards with ease. The same goes for validating these transactions. Apps with multiple redemption options or points burn from various merchant partners can make things easier while accommodating a larger amount of transactions.

  • Useful push notifications

    Life can be very busy that you may forget important things or miss opportunities. Thankfully, apps can give prompt and timely reminders through push notifications.

    Your rewards app should deliver push notifications with information you can use: reminders for sales, expiration dates for points, pending transactions, and the like. There should also be built-in options that let you control what type of notifications you receive and how often you prefer to receive them.

  • Exclusive perks

    If the rewards program exists in both traditional and app formats, the app may have benefits or offers that aren't available elsewhere. These include time-gated sales, online vouchers and discount codes, and in-app rewards. Double-check the terms of the rewards program to confirm if you can get bonus perks from the app.

What are the most common rewards you can receive?

Not all rewards apps are created equal—each has its own system and available benefits. Here are some typical rewards you can expect from your chosen app:

  • Discounts

    One of the biggest perks customers look for in a rewards program is a discount. Brands can offer their members discounts or a flat percentage on future purchases through coupon codes, depending on the terms of the rewards program. For online purchases, discounts can go beyond covering products and include reduced shipping costs, as well.

  • Redeemable points

    Brands reward your loyalty by awarding points with every purchase. You can find this feature after your Robinsons Rewards mobile app download. Besides buying from the brand, you may also be able to earn points by taking specific actions like filling out surveys, leaving reviews, or even adding more information to your membership profile.

    As the name implies, these points can be redeemed for various available rewards. It's possible to get further discounts or freebies using points.

  • Cashbacks

    It may seem impossible to gain money by spending it, but cashbacks are rewards that do just that.

    The way this works is that for every purchase you make—sometimes through the rewards app itself—you "earn" a certain amount of money corresponding to your total amount spent. This money is credited to your account on the app, letting you save it up to pay for future purchases.

  • Vouchers

    Vouchers are coupons with special deals that can be presented to stores and merchants for instant redemption. They can cover discounts, freebies, offers on certain products, and more. The benefit of receiving vouchers from your rewards app is that they can cover one brand's offerings or branch out into multiple tie-ups with partner merchants.

  • Rebates

    Rebates are often mixed up with discounts, but they are not the same thing. While discounts reduce the price of a product the moment you purchase it, rebates reduce the cost of the product after. You pay for an item at full price first and then have your rewards program apply a rebate that refunds a certain amount back to you.

Have Your Spending Reward You

Shopping with the brands you love doesn't have to end at the register. By signing up for a rewards program, your purchases can bring benefits that pay off in the long run. In the age of apps, a rewards app takes all those benefits and simplifies them into a format that better fits your lifestyle.

Don't wait 'til it's too late! Download the Robinsons Rewards mobile app now and sign up for FREE to start reaping your rewards!

The Robinsons Rewards app is available via Apple App Store, Google Play Store, and Huawei App Gallery. Registration is FREE!